Abe Yang

• Led brand identity and visual strategy for a cybersecurity leader, elevating brand consistency and market presence.
  • Redesigned homepage and key subpages in Framer with interactive motion design in Rive, improving UX and engagement.
  • Developed AI-powered workflows that boosted design speed and improved output quality across the team.

• Led design efforts in merging two core apps for a client. Talked to different constituents to discover clear use- cases (and gaps within current app). Created a design system while designed the app from the ground up to address issues, while also delivering new features.
  • Led efforts in re-branding and redesigning the main website (~10k page-views/week) and its sister site. Set overall direction, and created design system to make both sites consistent-yet-different. Aligned main stakeholders to key objectives and priorities. Led a small team of designers and developers in building it all out.
  • Worked on two fully immersive websites. I worked closely with stakeholders to determine the goals, then led a small UX team to lay out the designs. Through rounds of feedback and user-testing, I worked closely with other departments (dev, video, graphic design, illustrators) to finish the job.

• Helped the early design phase for three key products. Helped design the UI and mapped out the UX to help align stakeholders.
  • Led design team in user testing and research in how illustrations and motion designs impact brand. Coordinated company-wide efforts and workflow in integrating motion and animation to all levels (from web to native apps).
  • Worked on a motion piece that got displayed at New York Times Square.

• Mentored undergraduate and graduate students in design.
  • Partnered with design clubs to lead variety of design workshops.

Led weekly workshops on advance uses of Figma and Framer.

Led a workshop at the biggest design hackathon in Southern California on the principles of good design.